15–40 Qualified Meetings Per Quarter for UK Industrial Companies
We build outbound pipeline systems for mid-size industrial distributors and manufacturers with £20K+ deals. You get qualified meetings with decision-makers — not vanity metrics.
Pipeline shouldn't depend on referrals and repeat orders
Most industrial companies we speak to share the same four challenges.
Revenue swings quarter to quarter
Good quarters happen by accident. Bad ones feel inevitable. There's no system producing pipeline consistently.
Sales team waits for inbound
Capable reps with no outbound system. They close well when opportunities appear — but can't create them.
Past agencies delivered noise, not deals
You've tried outsourced lead gen before. Got vanity metrics and unqualified meetings that wasted your team's time.
No visibility on what's coming next
No pipeline coverage model. No forward visibility. Board meetings mean guesswork about the next 90 days.
We're selective — and transparent about it
This works for a specific type of industrial company. Confirming fit before engagement saves both sides time and money.
If it's not a fit, we'll tell you on the first call — and suggest a better approach.
Four steps from zero outbound to predictable pipeline
We reverse-engineer your revenue target into the exact outbound coverage you need — then build and run the system.
Revenue-Back Modelling
We start with your quarterly revenue target and work backward: target → deal size → close rate → meetings needed → outreach volume required.
Week 1Market & Data Build
Verified prospect lists, domain infrastructure, and email deliverability. Everything documented and owned by you from day one.
Weeks 1–2Outreach Execution
Email and LinkedIn sequences built for your market. Messaging by segment and seniority. Iteration based on reply data — not instinct.
Weeks 3–4Pipeline Governance
Weekly reporting against your revenue target. Quarterly recalibration. We spot gaps before they become missed quarters.
OngoingSelected industrial teams (anonymised)
Named clients and full data are shared during a fit call — not published without approval. Here's what the methodology has produced in comparable engagements.
First outbound system for an £8M distributor
Context: No outbound existed. Revenue relied on repeat business and inbound referrals.
We built the full pipeline infrastructure — market structuring, sequences, domain setup — and executed outreach over one quarter.
Pipeline gap threatening Q3 revenue forecast
Context: Strong close rate but insufficient opportunity volume to meet board targets.
Coverage model built from their actual deal economics. Outreach calibrated by segment and buyer seniority over 90 days.
Replacing a failed lead gen agency
Context: Previous provider delivered 40+ "meetings" per quarter — only 3 were with qualified decision-makers.
We restructured targeting criteria and rebuilt sequences. Quality-first approach, measured on seniority match.
Figures represent methodology-typical outcomes from comparable engagements. Individual results depend on market size, deal economics, and sales capacity. Named references available during a fit call.
How we compare to typical lead gen agencies
Most providers optimise for meeting volume. We optimise for pipeline that closes.
Transparent pricing. No artificial urgency.
Scope is calibrated to your revenue target and market complexity — not one-size-fits-all packages.
Pipeline System Build
Full outbound system design — transferred to you on completion.
Best when no outbound infrastructure exists yet.
Run + Govern
Ongoing pipeline execution with quarterly recalibration.
Most engagements start here after the fit call.
Performance Layer
Fee element tied to verified pipeline coverage events.
Available once qualification criteria are stable.
Questions MDs actually ask us
How is this different from lead gen agencies I've used before?
Most agencies optimise for meetings booked — regardless of quality. We start with your revenue target and work backward to calculate pipeline coverage. Every meeting is seniority-qualified and deal-size matched. You get weekly reporting tied to revenue, not a monthly PDF of vanity metrics.
How long before I see results?
Initial meetings typically appear within 4–6 weeks. Stable quarterly pipeline coverage becomes measurable at the 90-day mark. We provide a realistic forecast before engagement — not a best-case promise.
Why no client logos or testimonials on this page?
Named clients and attributed data are shared during a fit call. In competitive industrial sectors, clients routinely request anonymity. An MD conducting proper due diligence will notice the difference between marketed credibility and verifiable credibility.
What if we're not a fit?
We'll tell you directly — typically within the first conversation. Taking on an engagement where the model can't produce results wastes both parties' time. If it's not right, we'll suggest a more appropriate approach.
What's the minimum commitment?
90 days. Outbound systems need one full quarter to reach measurable coverage. There's no 12-month lock-in — after the initial 90 days, engagements continue quarterly with either party able to exit.
Do you work outside the UK?
Our primary focus is UK industrial markets. EU and Gulf engagements are considered where deal size, sales cycle, and procurement culture support the model. We assess structural fit carefully before any cross-border engagement.
If predictable pipeline matters more than meeting volume, we should talk.
Share your market, deal size, and current sales structure. We'll assess fit and give you a direct answer within 48 hours.
No obligation · Direct assessment · Response within 48 hours