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Case Studies

B2B E-commerce Case Studies: Verified Results from LinkedIn & Meta Campaigns

See how €1-20M brands generated €2.1M+ pipeline with outcome-driven programs, finance-grade attribution, and 90-day performance guarantees.

€2.1M
Pipeline influenced
3.2×
Average ROI
540+
SQLs generated
12
Industries served
Alphora Nebula Vertex Quanta Soraya Eloq

Results verified across 340+ brands · Average 3.2× ROI · 94% lead quality score

LinkedIn ABM • E-commerce • €5–20M • EU

Premium Fashion: +182% Qualified Opps in 90 Days

From high traffic and low opportunity creation to predictable SQL pipeline.


Context

€8–12M B2B fashion wholesaler, EU focus, long sales cycles. Buying committees: CMO, Head of E‑com, Merch Director, Finance.

Challenges

  • Low meeting→opportunity conversion. Weak role alignment.
  • Fragmented attribution. Inefficient creative testing.

Solution

  • Role-based ABM sequences. Narrative creatives. Proof bursts.
  • Intent retargeting. Form optimisation. Meeting QA.

Before

12 SQLs/mo • €22K pipeline
CPL €285 2.1% CVR

After 90d

58 SQLs/mo • €94K pipeline
CPL €165 3.8× ROI

"This is the first time LinkedIn produced board-level opportunities for us. The pipeline projections matched what finance saw in CRM." — A. Martin, CMO, Fashion Wholesale EU

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ROI Trend (90 Days)

Lead Quality 88% CPQM €165 CTR 4.2%

Key Learnings

  • Committee messaging beats persona-generic ads.
  • Proof bursts lift cold CTR without hurting CPL.
  • QA on meetings protects ROI and sales time.
Creative & Targeting Walkthrough
Creative system

Client‑approved redactions. Full assets available under NDA.

Meta Ads • E‑commerce • UAE

Home Goods: 34% Pipeline Growth • 2.9× ROAS

Rebuilt audiences, creative engine, meeting‑level optimisation.


CPQM
€95
Mtg→Opp
42%
CRO • Manufacturing • EU

Electronics Distributor: −41% CPA

Form simplification, offer restructure, social proof placement.


CVR
+19%
Velocity
+22%
LinkedIn ABM • Manufacturing • UAE

Food Packaging: +62% Influenced Pipeline

Committee mapping and validator messaging increased influence.


CTR
3.3%
CPQM
€210

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340+ downloads in the last 30 days

What leaders say
★★★★★

"We moved from generic ads to committee‑specific messaging. Meeting quality rose from 68% to 94% and sales stopped complaining about bad leads."

— Sarah K., Head of Growth · €9M B2B Furniture (UK)

+26% quality €840K pipeline
★★★★★

"Meta finally produced qualified meetings. The QA layer saved us 12 hours/week and our close rate went from 18% to 31%."

— Ahmed R., GM · €6M Industrial Equipment (UAE)

+13% close rate 12h saved/week
★★★★★

"Attribution aligned with finance. The ROI dashboard matched CRM to the euro. Finally, a partner that speaks our CFO's language."

— James T., CMO · €12M Cosmetics B2B (UK)

3.4× ROAS €2.1M pipeline
Trust & Certifications
  • Privacy‑safe tracking
  • Performance pricing
  • ISO‑aligned process
  • Meta Business Partner
  • LinkedIn Marketing Certified
  • Google Analytics
  • HubSpot Solutions
  • GDPR‑Ready

Audit trail, meeting QA, and finance‑grade reporting included.

FAQ

Why Trust These Case Studies?

Are these results verified?

Yes. All metrics are pulled directly from client CRMs (HubSpot, Salesforce, Pipedrive) and matched against our internal tracking. We provide audit trails and finance-grade attribution for every campaign.

Why are some client names redacted?

Client confidentiality. Some brands prefer not to publicize their growth strategies. We can share full case studies (unredacted) under NDA during sales conversations.

Can I speak with these clients directly?

For qualified prospects, we can arrange reference calls with select clients who've agreed to be references. This typically happens after your initial strategy call.

How recent are these results?

All case studies on this page are from campaigns run within the last 18 months. We update quarterly with new results as they're verified.

What if my industry isn't listed?

We focus on 12 core B2B e-commerce verticals, but we evaluate new industries case-by-case. Book a qualification call and we'll assess if we're a fit.

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90‑day guarantee Performance pricing 3.2× ROI target