Download Free B2B Pipeline Audit Template

Get the exact framework to diagnose paid acquisition and accelerate conversion: 12-point health check, CAC/LTV calculator, and a ready-to-use SQL scorecard.

Instant clarity: pinpoint the 12 bottlenecks hurting your pipeline in under 30 minutes.

ROI control: calculate CAC, LTV, and break-even to set confident LinkedIn & Meta budgets.

Hard qualification: use the SQL scorecard to align Marketing and Sales on meetings that matter.

✅ 50+ B2B brands✅ UK • EU • UAE✅ 3.2x average ROI

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What you get

A premium PDF (8–12 pages) + a Google Sheet ready to copy.

✅ 12-Point Lead Gen Health Check (tracking, offers, creative, routing, SLAs)
✅ CAC/LTV Calculator (breakeven, payback, minimum ROAS) — open in Google Sheets
✅ SQL Qualification Scorecard (ICP fit, intent, budget, timeline)
✅ LinkedIn & Meta benchmarks by ACV bands
✅ Post-meeting follow-up email template
✅ Data Layer & Offline Conversions checklist